E X P E R I E N C E


I must create.


Art. Music. Tacos...whatever the moment calls for.


I offer great work via proven cultivation and direction of creative agency teams, plus the tech-savvy smarts to forge their gifts with developers, information architects, account directors, and other mad scientists.


I find solutions from the command and relative safety of the 10,000 foot strategic view, as well as in the concepts and executions in the trenches of modern pixel warfare.


I practice the creative reeducation of clients, but know when to give them what they want, thriving in our mutual success.



Presently Leading an Amazing Team of Creative Badasses at Square One, Dallas, TX

Vice President, Digital

  • Accelerating & elevating the digital output of the agency
  • Exploring & implementing novel integration of emerging digital technologies
  • Ensuring optimal creative delivery to maximize conversion
  • Designing, developing, & implementing process where needed, eliminating excess roadblocks to creative excellence
  • Cultivating internal digital competencies
  • Advocate & sounding board preserving the sanctity of the idea across multiple touch-points

August 2010 to September 2011 at Rockfish Interactive, Dallas, TX

Senior Creative

  • Responsible for leading & assisting the rest of the creative team throughout the entire life cycle of client engagements - from conceptualization, design, development, deployment & maintenance beyond – across web, mobile, print, outdoor, and other touch points
  • Successfully produced creative integral to the acquisition of new business from brands such as P.F. Chang’s, The Travel Channel, The Food Network, Heifer International, Sam’s Club, & several other prominent brands

November 2005 to August 2010 at IMC2, Dallas, TX

Associate Creative Director

  • Responsible for award-winning creative direction, strategy, & implementation of prominent global brands’ online experiences, in a fast-paced, multi-country, multi-lingual environment
  • Successfully managed the work of teams of writers, designers, & production artists in a national top 10 interactive agency
  • Developed digital creative partnerships across multiple brand equities with prominent agencies such as Leo Burnett, Saatchi & Saatchi, Integer, Wieden + Kennedy, etc.
  • Integral part of creating and selling design and strategic concepts to global brands such as Eukanuba, Yum Brands, Always, Prilosec, Iams, Tampax, Secret, Glaxo Smith Kline, Lily, and more.
  • Lead team to such company-wide firsts as: first team to release an iPhone app; first team to implement wide-scale use of video in a website
  • Developed eCRM programs to cater to brands' customers across entire life cycle of engagement

May 2004 to November 2005 at Imaginuity Interactive, Dallas, TX

Associate Creative Director

  • Responsible for creating & developing concepts & design strategies for websites, interactive pieces, & printed materials
  • Brand & Corporate Identity Development, including positioning statements & tagline concepts & creation
  • Clever, creative copywriting for internal and external websites, and print materials
  • Ensured clients’ image & brand consistency across all media
  • Designed logos, letterheads, business cards, & other print media for clients
  • Lead Creative Requirements Gathering and Brand Discovery Meetings
  • Confidently and skillfully presented creative layouts, mood boards, taglines, and positioning statements to all types of clients
  • Cultivated and maintained client relationships
  • Accurately implemented website information architectures
  • Project management of internal & external projects
  • Delegation of critical tasks to interns and graphic designers


Employed November 2001 to May 2004 at ThinkSpark, Inc., Dallas, TX

Creative Director

  • Directed the creative & functional design & implementation of all websites
  • Exclusively responsible for creating & developing design strategies & concepts for websites & printed materials
  • Designed logos, letterheads, business cards, & other print media for clients
  • Managed the creative & functional development of up to 13 projects at once
  • Designed & directed the look, interface, & functionality of custom proprietary online applications
  • Designed & implemented website information architectures
  • Ensured clients’ image & brand consistency across all media
  • Project Manager of internal & external projects
  • Integral part of sales calls facilitating requirements gathering, strategy development sessions with clients, & implementation of set specifications.
  • Planned & developed effective proposals
  • Developed accurate price quotes for proposal requests
  • Closed more business than even some sales associates
  • Built & maintained time-proven client relationships
  • Found & qualified new clients
  • Responsible for providing creative assistance, production support, & design to the rest of the development team


Employed May 2001 to October 2001 at Critical Devices Inc., Dallas, TX

Creative Director

  • Responsible for concepts, design, & production of public/private reseller sites
  • Responsible for establishing & documenting procedures, policies, & standards by which the design, maintenance, & implementation of website graphical elements & content were gathered, qualified & displayed
  • Conducted creative audits & analyses of both public & private sites.
  • Conducted usability audits of both public & private sites
  • Worked in conjunction with the VP of Marketing while formulating, strategizing, & implementing custom design congruent with the marketing plan
  • Worked closely with the Senior Systems Architects responsible for the back-end Cold Fusion web development, & integrated new designs with their code


Employed February 2000 to May 2001 at Aztec Systems, Inc., Dallas, TX

Art Director

  • Responsible for providing creative assistance & production support to the rest of the design team
  • Directed the artistic & functional efforts of many websites
  • Designed, managed, & implemented website information architectures.
  • Managed projects requiring development on-site at clients’ offices.
  • Project Management of internal projects
  • Worked closely with the creative director & other creative team members while creating & developing design strategies & concepts.
  • Accompanied sales force as a design lead on sales calls facilitating requirements gathering & brainstorming sessions.
  • Planned & developed proposals.
  • Invested in client relationships & helped find & qualify new clients
  • Specialized in Web Usability & Human/Computer Interaction12 years freelance web development & general graphic design


3 years part-time employment at Broderick/Bates Advertising, Inc., Jackson, MS

  • Layout, design, & maintenance of client websites, print advertisements, outdoor boards, brochure design
  • Generally being the low-man on the totem pole

2 years part-time employment at The Ink Spot, Oxford, MS

  • Layout & design of T-shirts
  • Color separations
  • Screen Printing


When I’m not at the day job…

If I’m not trying to make a buck in the ad world, I play lead guitar with my band, The Peach Truck Republic, in bars and questionable joints from San Antonio to Stillwater. I also carve and print woodcuts of old blues legends and give them as shamelessly self-promotional gifts to hapless friends and family. I am also a master of the arts of fishing and hunting.



With sincere thanks for your time,


Justin Broderick

972.953.9970

justin@justinbroderick.com

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